The helium-filled airship is an effective advertising tool delivering the advertisers’ brand message both spectacularly and efficiently. This has been verified by an Ipsos Zrt. research carried out in September 2009, which measured the efficiency of alternative advertising methods for the first time in Hungary.

“According to the result of the research airship adverts are the most successful, the most effective ambient tools and apart from the observation factor they have even overtaken mainstream media channels too. 66% of respondents agreed that they particularly like this advertising tool (score of 8, 9 and 10 out of 10) and only 6% of them said that they don’t like it, which means a 61% positive difference excess.”

According to this research MAXBALLOON’s airship-campaign proves to be the most effective advertising method not only in the alterative, but in the mainstream media as well.